Bell Pottinger Business & Brand Appointed by G4S
G4S, the world's leading international security solutions group, has appointed Bell Pottinger Business & Brand to enhance its profile and reputation in markets around the globe.
Bell Pottinger Business & Brand (BPB&B) has been named as lead PR agency for G4S globally and for its UK businesses. This follows a competitive tender and pitch process.
The Bell Pottinger team is being led by BPB&B Chairman David Wilson and its MD, Kevin Read, who are reporting direct to G4S Group Communications Director Debbie McGrath and UK Corporate Affairs Director, Patrick Toyne-Sewell.
Says David Wilson: "G4S is a global success story that emerged from the merger of Group 4 and Securicor, and has quickly become one of the world's largest employers with 625,000 staff. Yet the full G4S story is still untold - it is far more than security on the door and more a world class organisation that adds tremendous value to its clients' growth and development. Our strategy will enhance the G4S reputation globally, communicating the strengths of a world class organisation delivering world-leading security solutions."
Debbie McGrath, G4S Group Communications Director says: "Bell Pottinger demonstrated, during the agency selection process, a clear understanding of our business and communication objectives. Together we are looking to upgrade our reputation in markets worldwide, maximising the wealth of people and product success stories at our disposal. Bell Pottinger's proven track record of delivering compelling international campaigns, across country markets, will provide a key strength in achieving this."
G4S is the world's leading security solutions group, which specialises in outsourcing of business processes in sectors where security and safety risks are considered a strategic threat. G4S is the largest employer quoted on the London Stock Exchange and has a secondary stock exchange listing in Copenhagen. G4S has operations in more than 120 countries and more than 625,000 employees. For more information on G4S, visit www.g4s.com.