To put momentum into communications and help grow the business by engaging and attracting new customers to the store and the webstore.

Who did we need to speak to?
• Londoners
• Real food and wine lovers
• Tourists

What was the story?
• In time for the store’s tercentenary Fortnum’s is investing £24 million in giving the entire store a facelift, to include a brand new fresh food hall, wine bar and ice-cream parlour

How was it told?
• Carefully planned and executed media relations campaign focussing on Fortnum’s core areas of strength and building awareness of the store’s ongoing refurbishment

Result: Coverage in target media has more than doubled in less than two years, with a clear emphasis on the premium nature of the brand. The news media, both print and broadcast, have given positive support to the refurbishment plans, generating major news and business features and shifting perceptions of the Fortnum & Mason museum piece to relevant lifestyle brand


The Bell Pottinger Group: what could we do for you?