Case Study: Vauxhall
part of Chime Communications plc
The Bell Pottinger Group: what could we do for you?
To provide a programme of renewal for the Vauxhall brand to force re-appraisal by the 18-45 target market
Who did we need to speak to?
• Consumers in target age range, industry commentators and influencers
What was the story?
• Vauxhall brand is synonymous with style and design
How was it told?
• Created VX Collective panel featuring up and coming British talent from fashion, art and design supported by high profile, eye catching events based on brand themes of style and design
Result: 40% Increase In Willingness Of 18-45 Yr Olds To Consider Vauxhall
Who did we need to speak to?
• Consumers in target age range, industry commentators and influencers
What was the story?
• Vauxhall brand is synonymous with style and design
How was it told?
• Created VX Collective panel featuring up and coming British talent from fashion, art and design supported by high profile, eye catching events based on brand themes of style and design
Result: 40% Increase In Willingness Of 18-45 Yr Olds To Consider Vauxhall
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