Dubai Aerospace Enterprise (DAE)
To launch and establish a new global aerospace, manufacturing and services corporation that aims to help drive Dubai’s long-term sustainability.
Key aerospace and aviation industry professionals and other stakeholders.
What was the story?
Launch of a new $15 billion business that aspires to become a world leader in the aerospace sector via its six divisions – Capital, Manufacturing, Airports, Engineering, University and Services
How was it told?
• From a local media launch in Dubai, we formed and drove a multi-market news
hub distribution network to ensure the DAE story reached all corners of the globe.
• Followed by high impact platforms that drove awareness at the Singapore and Farnborough International Airshows.
• And an on-going media and stakeholder communications programme
Result: We securedglobal media exposure via key trade and business media – in print, broadcast and on line channels – to ensure DAE became one of the key stories of the aerospace sector in 2006. And we have quickly helped to underpin DAE’s ambition among key stakeholders – to become one of the most innovative and successful businesses in the global aerospace industry inside the next decade.
The Bell Pottinger Group: what could we do for you?
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