Case Study: DP World
part of Chime Communications plc
The Bell Pottinger Group: what could we do for you?
DUBAI PORTS INTERNATIONAL ACQUISITION OF
P&O GROUP
• Bell Pottinger led the communications for DP World’s £3.9 billion acquisition of P&O, one of the UK’s best known companies, in the face of a raft of top-level business and political issues
• A global and integrated communications strategy was developed to create a favourable environment for the smooth takeover of P&O. This embraced external and internal communications, a public affairs programme and a communications programme for DP World’s customers
• The communications programme succeeded in communicating that DP World was an international, commercially-viable business, and that the acquisition was being funded in part by debt-financed Western financial institutions
• The deal was covered positively by newswires, UK national, international, regional and trade press and the coverage reflects the messages conveyed at each stage of the transaction. Importantly DP World emerged from the US Congress resistance with its reputation intact and enhanced – generating value for DP World as a result
P&O GROUP
• Bell Pottinger led the communications for DP World’s £3.9 billion acquisition of P&O, one of the UK’s best known companies, in the face of a raft of top-level business and political issues
• A global and integrated communications strategy was developed to create a favourable environment for the smooth takeover of P&O. This embraced external and internal communications, a public affairs programme and a communications programme for DP World’s customers
• The communications programme succeeded in communicating that DP World was an international, commercially-viable business, and that the acquisition was being funded in part by debt-financed Western financial institutions
• The deal was covered positively by newswires, UK national, international, regional and trade press and the coverage reflects the messages conveyed at each stage of the transaction. Importantly DP World emerged from the US Congress resistance with its reputation intact and enhanced – generating value for DP World as a result
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