Case Study: Emirates
part of Chime Communications plc
The Bell Pottinger Group: what could we do for you?
Objective – to build a global brand as Emirates developed a global business and worldwide route network
Who did we need to speak to?
• An array of stakeholders the world over
• Discerning customers who hadn’t yet tried Emirates
What was the story?
• Communciate the world-leading and award-winning products and services
• Though corporate, consumer and trade media channels.
How was it told?
• A multi-faceted campaign stretching across media and public relations activity, sponsorship exploitation and more.
Result: Since 2000 we have helped Dubai-based Emirates to emerge as the world’s fastest growing inter-continental airline and as rapidly developing global brand recognised the world over. Our award-winning work has targeted key media to drive sales and maintain the airline’s formidable growth plans.
Who did we need to speak to?
• An array of stakeholders the world over
• Discerning customers who hadn’t yet tried Emirates
What was the story?
• Communciate the world-leading and award-winning products and services
• Though corporate, consumer and trade media channels.
How was it told?
• A multi-faceted campaign stretching across media and public relations activity, sponsorship exploitation and more.
Result: Since 2000 we have helped Dubai-based Emirates to emerge as the world’s fastest growing inter-continental airline and as rapidly developing global brand recognised the world over. Our award-winning work has targeted key media to drive sales and maintain the airline’s formidable growth plans.
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