To re-position the leading London estate agency following several years of adverse media coverage

Who did we need to speak to?
• Property and personal finance correspondents on the national and local press and broadcast media

What was the story?
• That, for the first time in its history, Foxtons is willing to engage with the media; sharing its valuable market insights and giving journalists a better understanding of its market leading business model

How was it told?
• Through exclusive in-depth interviews with the FT and the Sunday Times, alongside continuous contact with the media to build goodwill

Result: An ongoing stream of positive media coverage of Foxtons for the first time in over 15 years, including prominent pieces in the Financial Times, Daily Mail and the Sunday Times