Pentax
Make the Pentax brand relevant in a digital age, taking it from the amateur photography magazines and into mainstream lifestyle media

Who did we need to speak to?
Male and female consumers aged 16 - 35

What was the story?
Model Jodie Marsh becomes a brand ambassador for Pentax

How was it told?
Photoshoot was arranged for Jodie with a Pentax Optio S6 camera with The Mail on Sunday

Result
•  Double page spread in The Mail on Sunday’s Night and Day Magazine
•  Pentax Optio S6 on the front page of the magazine and featured heavily throughout
•  Pentax Option S6 declared Jodie’s favorite camera