PlayStation
A show game becomes a game show: BUZZ! The Sports Quiz, a video quiz game for PlayStation, becomes was promoted by a new TV production which creates simultaneously a new TV genre: The reallife quiz-show!

Who did we need to speak to?
Men aged 12 to 39, interested in sports and quiz entertainment

What was the story?
Beat german tennis legend and international celebrity Boris Becker with your friends on your own sofa! In the new TV format “Sofa duel – the PlayStation Sportsquiz” three members of different share flats could challenge against Boris to a sports quiz duel, with questions taken from popular BUZZ! Game.

How was it told?
Announcing by a press conference with Boris Becker, a radio EPK/ interview Boris, media cooperations, press release

Result
12 TV shows with a quota of 130.000 viewers on average. PR coverage over 20 mio contacts in daily news and lifestyle magazines. The radio broadcasting achieved 37 stations with more than 5 mio. Listeners

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