To undertake an IPO on the London stock Exchange (AIM) of the world’s largest technology provider to the online gaming industry, positioning the company with institutional investors in Europe and the US as a d eveloping business with long term capital and yield growth prospects.

Importantly, the issue included a £400 million sell-down by existing investors and the raising of £50m of new money for additional capital expenditure and expansion purposes, notably into the Asian markets.

Who did we need to speak to?
• Institutional investors
• Financial media
• Sell-side equity analysts

What was the story?
• Unique opportunity to invest in the burgeoning on-line gaming industry without exposure to the regulated operator market
• Business running at 75 per cent net margins
• Operational marketplace growing exponentially

How was it told?
• Institutional investor road show in Europe and US
• Co-ordinated media programme utilising all major financial news services – wires, newspapers, on-line and B2B
• Follow on press briefings and interviews
• Major sell side equity analyst conference in London with international dial-in and video-link

Result: Company valued at £550m at admission of shares. First day of dealings saw shares rise to 10 per cent premium. Investor sell-down completed and £50 million of new money raised. Issue supported by a broad range of institutional investors from primary capital market centres. Investment case for the Company established. Significant media coverage and initiation of equity analyst coverage by four additional investment houses. One year on, Playtech shares trade at a 50 per cent premium to the issue price, the best performing stock in the online gaming sector.


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