Case Study: POLO RALPH LAUREN
part of Chime Communications plc
The Bell Pottinger Group: what could we do for you?
To refresh and reinforce the Polo Ralph Lauren image by bringing contemporary and stylish clothing to the rich heritage and traditions of the Wimbledon Championships.
Who did we need to speak to?
• Men and women who wear and aspire to wear Polo Ralph Lauren.
What was the story?
• All Court Officials were wearing new outfits designed by Polo Ralph Lauren thus creating a break with Wimbledon tradition.
How was it told?
• Through a Photo Call on Centre Court at Wimbledon showing the new outfits with David Lauren (son of Ralph) present and available for interview.
Key influencers were invited to a Dinner the same evening hosted by Polo Ralph Lauren and Vogue magazine.
Result : The most coverage Polo Ralph Lauren has ever received from one show. Real media interest in changes at Wimbledon led to blanket TV, Radio and Press coverage both in the UK and internationally.
Who did we need to speak to?
• Men and women who wear and aspire to wear Polo Ralph Lauren.
What was the story?
• All Court Officials were wearing new outfits designed by Polo Ralph Lauren thus creating a break with Wimbledon tradition.
How was it told?
• Through a Photo Call on Centre Court at Wimbledon showing the new outfits with David Lauren (son of Ralph) present and available for interview.
Key influencers were invited to a Dinner the same evening hosted by Polo Ralph Lauren and Vogue magazine.
Result : The most coverage Polo Ralph Lauren has ever received from one show. Real media interest in changes at Wimbledon led to blanket TV, Radio and Press coverage both in the UK and internationally.
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