Case Study: Vodafone
part of Chime Communications plc
The Bell Pottinger Group: what could we do for you?
Establish Vodafone as a thought leader on changing working practices in the UK
Who did we need to speak to?
The working nation at large: management and staff in small businesses, large corporates and public sector organisations
What was the story?
Vodafone takes the responsibility of its UK leadership position seriously, championing the issues important to its business customers beyond those relating directly to its own mobile services and technology
How was it told?
Vodafone UK Working Nation: a rigorous ongoing research programme combining views from opinion leaders with large-scale opinion surveys…designed from the outset as a series of reports that have life and integrity beyond each immediate launch campaign
Result
The first four reports exceeded all of Vodafone’s internal targets with over 200 pieces of coverage reaching over 60 million people. The programme has also helped to inform Vodafone UK’s business strategy and has been referenced in its company-wide One Way Ahead business change programme
Who did we need to speak to?
The working nation at large: management and staff in small businesses, large corporates and public sector organisations
What was the story?
Vodafone takes the responsibility of its UK leadership position seriously, championing the issues important to its business customers beyond those relating directly to its own mobile services and technology
How was it told?
Vodafone UK Working Nation: a rigorous ongoing research programme combining views from opinion leaders with large-scale opinion surveys…designed from the outset as a series of reports that have life and integrity beyond each immediate launch campaign
Result
The first four reports exceeded all of Vodafone’s internal targets with over 200 pieces of coverage reaching over 60 million people. The programme has also helped to inform Vodafone UK’s business strategy and has been referenced in its company-wide One Way Ahead business change programme
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