Digital media
The growth of social media is perhaps the most talked about phenomenon in communications. But it more than talk – an ever increasing number of your customers are using websites, blogs, chatrooms, wikis and folksonomies to share information, make decisions and shape their world.

We believe that this is more than a shift in communications ‘channels’ – what we are seeing as a fundamental change in ‘mode’ of communication. PR in the digital world is about engaging in conversations, listening, contributing and participating, but not controlling or bluntly broadcasting messages.

Whether the news is good or bad, this expanding medium has to be managed.

Our work in the ‘Digital World’ always starts with identifying and mapping the online influence landscape to find where to engage; then monitoring those influencers to determine how to join and influence the conversations that matter; and only then deploying a range of digital tactics to engage with these audiences.

We’ve done this with brands targeting both business and consumer markets. Brands as diverse as Sony PlayStation, St John’s Ambulance and Fujitsu Services. Brands driven by the fear of being caught out by social media, by excitement of the opportunities it presents, or by marketing, sales and commercial strategies that seek to embrace it.

In the Bell Pottinger Group we have a number of thought-leaders in the field of social media, supported by market-leading technologies that allow us to rigorously monitor this environment.

To find out more about how we can help manage this complex issue, please contact Simon Jones, a Director in the Bell Pottinger Collective.

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