NHS Choice Campaign – ‘Did you know’

Challenge:
Design and implement a national campaign to educate the public about free patient choice and key policy developments.

Solution:
Simplified the policy message to ‘Did you know….’ and designed and delivered an interactive roadshow, localising the information. In addition there was an information and engagement programme with local NHS staff, working in partnership with 50 PCTs and local staff to implement locally and create national momentum. The team also created a national toolkit and ran a training day and created a full digital toolkit of materials for PCTs.

Results:
Extensive PCT participation with the roadshow visiting 229 locations around the country with over 113,000 attending. The toolkit was used extensively by PCTs with extensive local media participation. The success of the campaign led to awards for local PCT campaigns.