NHS Innovation for a Healthier Future

Challenge:
Create a platform for the Department of Health to launch a series of key policy announcements featuring innovation in the NHS including a £5 million prize fund and £220 million to kick start local implementation. It was also essential to inspire NHS stakeholders to attend the UK’s first Innovation Expo and inspire staff to adopt innovation.

Solution:
Created a dynamic platform event at The Science Museum featuring Lord Darzi, bringing together NHS partners and innovators to showcase 50 years of innovation in health. Alongside we developed a strong media story using NHS/healthcare inventors as inspirational case studies past and present and developed a comprehensive information pack for the NHS stakeholders and media.

Results:
Launch event was packed despite Swine Flu news breaking with national and health trade titles attending resulting in overwhelming positive and extensive national, health trade, online and broadcast coverage.

There were over 4000 visitors to the first Innovations Expo and positive feedback from Lord Darzi and NHS/DH stakeholders and the campaign was mentioned on the Cabinet agenda.