Challenge:
To develop for Trade Bank of Iraq a leading position in the banking and financial community, internationally and regionally, to encourage the regeneration of the Iraqi economy for the benefit of the Iraqi people.

Solution:
The development of integrated communications activities centring around frequently updated key messages. Public relations work is complemented and supported by strategic global advertising, by-line articles, and the strategic partnership of TBI with world-renowned organisations for its promotion at various international conferences. Our work has generated positive coverage in major global media outlets.

Results:
The project is ongoing and continues to generate positive coverage to enhance the global brand position of TBI.