Challenge:
MessageLabs is a leading provider of messaging and web security services to businesses worldwide and the key challenge was to raise their profile and underline the real threat of viruses and Trojans.

Solution:
MessageLabs commissioned computational art by Alex Dragulescu to give a ‘face’ to viruses and Trojans using source codes provided by MessageLabs. A private showing of the work with a media pre-briefing by the artists and Harvard PR were tasked to maximize the opportunity for the Company.

Result:
Over 100 pieces of coverage was achieved both on and off line and it firmly established MessageLabs as a leader in their field.