Solution
For the 2016 bid BPSF is currently spearheading a geopolitically experienced Madrid team from across the Chime group made up of ex-Olympians, linguists, consultants with years of media experience and campaigners who have worked in the highest levels of government.

Our campaign which is tested and refined through our experience in building coalitions in diverse cultures is to make a difference in differentiating Madrid from the other bid cities (Chicago, Rio de Janeiro and Tokyo).

The campaigning approach is intensive involving contacting over a thousand global sports journalists every week, travelling to six continents, secondment into Madrid 2016’s team and working with the Spanish government, Royal Family and sports stars to help raise the profile of the bid with the international media and sporting stakeholders.

Results
English-language coverage has been generated across the globe. Madrid 2016 has attracted positive comment in some of the most well-read publications in the world and IOC members have spoken glowingly of the bid. Madrid’s bid is a seriously strong contender to host the 2016 Olympic and Paralympic Games.