Challenge:
Position Milk Link as the UK’s most progressive integrated dairy business and promote its strategy to national, regional and trade press in order to drive sales.

Solution:
To run a 24/7/365 proactive and reactive press office to deliver a continuous flow of news and interview access to the media.  Good Relations also identified and partnered with key experts to position Milk Link as the authoritative voice in the industry.

Results:
Campaign has delivered far higher media coverage than past years including securing weekly inclusion for Milk Link in the key trade title, The Grocer. This high profile campaign has helped increase supermarket listings for hero products such as Moo and Tickler.